Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local – and Helped Save an American Town

Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local – and Helped Save an American TownThe Bassett Furniture Company was once the world’s biggest wood furniture manufacturer. Run by the same powerful Virginia family for generations, it was also the center of life in Bassett, Virginia. But beginning in the 1980s, the first waves of Asian competition hit, and ultimately Bassett was forced to send its production overseas.One man fought back: John Bassett III, a shrewd and determined third-generation factory man, now chairman of Vaughan-Bassett Furniture Co, which employs more than 70…

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